1. NAME OF COURSE  / MODULE STRATEGIC MANAGEMENT
2. COURSE CODE MGB4013
3. NAME(S) OF ACADEMIC STAFF  
4. RATIONALE FOR THE INCLUSION OF THE COURSE/MODULE IN THE PROGRAMME Strategic management focuses on organization as a whole and its transactions with its environment. This course being a capstone course integrates functional courses in marketing, accounting, finance, management, production/operations management, information system and economics.
5. SEMESTER & YEAR OFFERED Semester 6 / Year 3 & Semester 7 / Year 4
6. TOTAL STUDENT LEARNING TIME (SLT) Face to face:

L T P O
24 24 70

L=lecture ; T=Tutorial; P=Practical; O=Others (Exam)

Total Guided and Independent Learning:

120
7. CREDIT VALUE 120/40 = 3.00 (3 credit); 2+2
8. PREREQUISITE (IF ANY) NIL
9. OBJECTIVES 1. Analyze the external and internal environment of an organization

2. Formulate strategies for an organization

3. Evaluate and control the strategies implemented in an organization

10. LEARNING OUTCOMES At the end of the course, learners will be able to:

1. Summarize the external and internal environment of an organization. (LO3,CTPS3)

2. Identify issues in the organization. (LO3,CTPS3)

3.  Demonstrate selected strategies in ongoing dynamic and ever-changing industries and organization. (LO3-CTPS3,LO5-TS3, LO8-ES3,LO9-LS3)

11. TRANSFERABLE SKILLS Student should be able to develop a good understanding of background of strategic management through a process of lectures, tutorial, debate and case studies.
12. TEACHING-LEARNING AND ASSESSMENT STRATEGY Teaching-learning strategy:

  • The course will be taught through a combination of formal lectures, case studies, exercise, group work, using authentic materials, informal activities and various textbooks. Collaborative teamwork will be fosters throughout the course. The use of examination and internal reporting assessment will assess the student’s ability to apply theoretical concept in context.

Assessment strategy:

  • Formative
  • Summative
13. SYNOPSIS The course is to provide an understanding of the importance of good management. The focus will be on the analysis of the internal and external environment and practically on how and when to use different types of strategy which depends on the organization itself. This course presents the latest thinking on strategic management ‘best practice’ and recent failures of strategic management are explained through relevant case studies.
14. MODE OF DELIVERY Lectures, case studies, online tools and tutorial (SCL)
15. ASSESSMENT METHODS AND TYPES
Component %
Continuous Assessment 60
Final examination 40
Total 100
16. CONTENT OUTLINE OF THE COURSE/MODULE AND SLT PER TOPIC
TOPIC Lecture Tutorial Test/Quiz/Exam Assignment Assessment(Library Search) Self-study Total
Introduction to Strategic Management and the elements 2 2 3 7
Strategic planning process: the external and internal environment 4 4 6 14
Formulation of Strategic Actions – Business Level and functional Strategy 2 2 3 7
Formulation of Strategic Actions – Corporate-Level Strategy, international level 2 2 3 7
Formulation of strategic actions- generating alternative strategies 4 4 3 11
Implementation of Strategic Actions – consolidate, prioritize and implement strategies 2 2 3 7
Implementation of Strategic Actions -structure controls, corporate governance and ethics 2 2 3 7
Strategic management from the Islamic perspective 2 2 6 10
Strategic Management Case Analysis 4 4 6 12
Continuous Test/Quiz/Assessment 4 8 8 20
FINAL 4 12 16
TOTAL 24 24 8 6 20 36 120
17. REFERENCES Main references:

1. Zainal, A.M, Ho, J.A. & Wong, F.Y. (2014). Strategic management (2nd ed). Oxford.

2. Beekun, R.I. (2006). Strategic planning and implementation for Islamic organizations. International Institute of Islamic Thought.

3. Pearce, J.A. II & Robinson, R.B. (2011). Strategic management- Formulation, implementation and control. 12th edition. McGraw Hill

Additional references:

1. Zainal, A.M. (2005). Pengurusan strategik. Utusan Publicatios & Distributors.

2. Rothaermel, F.T. (2013). Strategic management: Concepts and cases. International edition. McGraw Hill.

3. David, F.R. (2011). Strategic management: Concepts and cases. 13th edition.  Pearson Education Limited.

4. Ireland, R.D., Hoskisson, R.E. & Hitt, M.A. (2011). The management of strategy concepts. 9th edition. South-Western CENGAGE Learning

5. Dess,G.G., Lumpkin, G.T., Eisner, A.B. (2010).Strategic management: Text and cases. 5th edition. McGraw Hill.

6. Charles, W.L. & Gareth, J.R. (2009). Strategic management theory:  An integrated approach. 9th edition. South-Western College Pub.

7.  Johnson, G.S, Scholes, K. & Whittington, R. (2008). Exploring corporate strategy: text and cases. 8th edition. Prentice-Hall Financial Times.
Barney, J. & Hesterly, W.S. (2008). Strategic management and competitive advantage: concept and cases. 2nd edition. Pearson Education International.
Warren, K. (2008). Strategic management dynamics. Wiley.

8. Hit, M.A., Duane, I.R. & Robert, H. (2005). Strategic management:  Competitiveness and globalization.  South-Western: Thomson.

Magazines:

1. Malaysian Business (twice monthly)

2. Management (published by Malaysian Institute of Management)

3. Forbes

4. Harvard Business Review (HBR)

 

Mapping of the course/module to the Programme Learning Outcomes

TOPIC Contact hours (week)

Lesson Learning Outcome

(Students are able to…)

CLO KI Teaching & learning activities Assessment tasks
Introduction to Strategic Management and the Elements of Strategic Management

  • Strategic Management and Competitiveness

 

2 1. Define strategic competitiveness

2. Describe vision and mission and discuss their value.

 

LO1

LO5

TS3

Lecture, Online forum

Feedback on individual / group work activity
Strategic Planning Process

  • The External Environmental analysis
2 1. Explain the importance of analyzing and understanding the firm’s external environment

2. Identify the competitive forces and explain how they determine an industry’s profit potential.

LO1

LO3

LO5

CTPS3

TS3

Lecture, Outdoor activity Feedback on individual / group work activity
Strategic Planning Process

  • The Internal Environmental analysis
2 1. Explain the importance of analyzing and understanding the firm’s internal environment.

LO1

LO3

LO5

CTPS3

TS3

Lecture, Group presentation Feedback on individual / group work activity
Formulation of Strategic Actions

  • Business and functional Level Strategy
2 1. Identify the relationship between customers and business level strategies in term of who, what and how

LO3

LO5

CTPS3

TS3

Lecture, case study Feedback on individual / group work activity
Formulation of Strategic Actions

  • Corporate-Level Strategy
  • International corporate level Strategy
2 1. Describe market commonality and resource similarity as the building blocks of competitors analysis

2. Explain the competitive dynamic cycle market

3. Explain primary reasons firms diversify

4. Describe how firms can create value by using a related diversification

5. Identify the major benefits of international strategies

LO3

LO5

CTPS3

TS3

Lecture, online forum Feedback on individual / group work activity
Implementation of Strategic Actions – consolidate, prioritize and implement strategies 2 1. Discuss issues on how to consolidate, prioritize and implement the strategies

LO3

LO5

CTPS3

TS3

Lecture, case study Feedback on individual / group work activity
Implementation of Strategic Actions – structure controls, corporate governance and ethics 2 1. Discuss the structure controls, corporate governance and ethics in implementing the strategic actions.

LO3

LO5

LO9

CTPS3

TS3

LS3

Lecture Case study Feedback on individual / group work activity
Strategic management from the Islamic perspective 2 1. Discuss strategic management from the Islamic perspective

LO3

LO5

LO9

CTPS3

TS3

LS3

Lecture, online forum Feedback on individual / group work activity
Strategic Management Case Analysis 4 1. Use all the lesson learned to analyze  cases

2. Propose new ideas for companies/ organizations

3. Identify the right strategy for the company to succeed in their business

LO3

LO5

CTPS3

TS3

Case study Feedback on individual / group work activity