1. NAME OF COURSE  / MODULE INVESTOR RELATIONS
2. COURSE CODE MCE4013
3. NAME(S) OF ACADEMIC STAFF  
4. RATIONALE FOR THE INCLUSION OF THE COURSE/MODULE IN THE PROGRAMME The course will enhance student knowledgeable in advance techniques in business organization using Investor Relations (IR) approach.
5. SEMESTER & YEAR OFFERED Semester 6 / Year 3
6. TOTAL STUDENT LEARNING TIME (SLT) Face to face:

L T P O
28 26 5

L=lecture ; T=Tutorial; P=Practical; O=Others (Exam)

Total Guided and Independent Learning:

120
7. CREDIT VALUE 120/40= 3.00 (3 credit); 2+2
8. PREREQUISITE (IF ANY) NIL
9. OBJECTIVES 1.     To familiarize and provide student with basic overview, key concepts and theories of investor relation.

2.      To provide students with an understanding and awareness of the important role that investor relation plays within the organization.

3.     To show students how to apply investor relation tools and concepts into action in various investor scenario.

10. LEARNING OUTCOMES At the end of the course, learners will be able to:

1.     Explain the basic theories and principles of Investor Relations (LO1-C3)

2.     Construct company application on investor relations tools. (LO3-CTPS3, C3)

3.     Organize the investor relation planning and research. (LO4-CS4, P4, LO9-LS3, A3)

11. TRANSFERABLE SKILLS Student should be able to develop a good understanding of background of investor relations, necessary tools and decision making process skills through a process of lectures, tutorial and group assignment.
12. TEACHING-LEARNING AND ASSESSMENT STRATEGY Teaching-learning strategy:

  • The course will be taught through a combination of formal lectures, exercise, group work, using authentic materials, informal activities and various textbooks. Collaborative teamwork will be fosters throughout the course. The use of examination and internal reporting assessment will assess the student’s ability to apply theoretical concept in context.

Assessment strategy:

  • Formative
  • Summative
13. SYNOPSIS This course introduces the students with the fundamentals, principles and concepts of investor relations in a business entity. Investor relations is a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company’s securities achieving fair valuation. The term describes the department of a company devoted to handling inquiries from shareholders and investors, as well as others who might be interested in a company’s stock or financial stability.
14. MODE OF DELIVERY Lectures and tutorial (SCL)
15. ASSESSMENT METHODS AND TYPES
Component %
Continuous Assessment 50
Final examination 50
Total 100
16. CONTENT OUTLINE OF THE COURSE/MODULE AND SLT PER TOPIC
TOPIC Lecture Tutorial Test/Quiz/Exam Assignment Assessment(Library Search) Self-study Total
Investor Relations: Past and Present 2 2 3 7
The Role of IPO Prospectus 2 2 3 7
The Important of Financial Statement Analysis 2 2 3 7
Company Annual Report 2 2 3 7
Corporate Governance  & Directors Report 2 2 3 7
Independence Auditor Report 2 2 3 7
Business Environment and Business Segment 2 2 3 7
Public Relations & Press Release Communications 2 2 3 7
Crisis Management 2 2 3 7
Regulatory Bodies In Investor Relations 2 2 3 7
Stock Market Analysis 2 2 3 7
Investment and Speculation 2 2 3 7
Securities Laws & Syariah Compliance 2 2 3 7
Ethical Investor Relations and the Regulatory Environment:  Issues In Islamic Countries 2 2 1 5
Continuous Test/Quiz/Assessment 2 6 4 12
FINAL 3 9 9
TOTAL 28 28 5 6 13 40 120
17. REFERENCES Main references:

1.     Corbin J. (2012), Investor Relations: The Art of Communicating Value. Thomson Reuters Westlaw. 2nd Edition.

2.     Bragg S.M. (2010), Running an Effective Investor Relations Department: A Comprehensive Guide, Wiley Corporate F&A. 1st Edition.

Additional references:

1.     Bragg S.M. (2008), Investor relations: The Comprehensive Guide, Accounting Tools LLC, Centennial, Colorado, 1st Edition.

2.     Malaysian Company Act 1965

3.     Higgins, R. B., 2000, Best Practice in Global Investor Relations: The Creation of Shareholder Value, Greenwood Publishing Group.

4.     Scott C. Newquist and Max B. Russell, 2003, Putting Investors First: Real Solutions for Better Corporate Governance, Bloomberg Press.

 

Mapping of the course/module to the Programme Learning Outcomes

TOPIC Contact hours(week) Lesson Learning Outcome(Students are able to..) CLO KI Teaching & Learning Activities Assessment Tasks
TOPIC 1: INVESTOR RELATIONS: PAST AND PRESENT

 

2 i.      To explain basic, principle of investor relations

ii.     To present the understanding of different investor relations tools.

LO1

LO1

C3
  • Form a group of 10
  • Lecture
  • Article searching via internet
– na –
TOPIC 2: THE ROLE OF IPO PROSPECTUS

 

2

i.      To demonstrate the factors that affect business performance.

ii.     To discover attitude and creation of business strategy.

LO3

LO3

CTPS3
  • Form a group of 10
  • Lecture
  •  Article searching via internet
Quiz

Assignment

TOPIC 3:    THE IMPORTANT OF FINANCIAL STATEMENT ANALYSIS

 

2 i.  To discover the importance of financial statement analysis

ii.  To produce the underlying factor affecting company revenue.

LO3

LO3

CTPS3
  • Form a group of 10
  • Lecture
  • Article searching via internet
TOPIC 4: COMPANY ANNUAL REPORT 2 i.  To display the elements in annual report.

ii. To construct the strategies for improvement.

LO4

LO9

CS4

LS3

  • Form a group of 10
  • Lecture
  • Article searching via internet
TOPIC 5: CORPORATE GOVERNANCE  & DIRECTORS REPORT 

 

2 i.      To display the important of annual general meeting.

ii.     To measure the theory by doing mock company meeting.

LO4

LO4

CS4
  • Form a group of 10
  • Lecture
  • Article searching via internet
TOPIC 6:  INDEPENDENCE AUDITOR REPORT 2 i.      To display the company’s strengths and weaknesses

ii.     To measure the financial position and direction of the company.

LO4

LO4

CS4
  • Form a group of 10
  • Lecture
  • Article searching via internet
TOPIC 7:  BUSINESS ENVIRONMENT AND BUSINESS SEGMENT 2 i.      To classify the influence factors in different business market.

ii.     To show ways in which a segment might be targeted.

LO3

LO3

CTPS3
  • Form a group of 10
  • Lecture
  • Article searching via internet
Quiz

 

Assignment

TOPIC 8:  INVESTOR LOYALTY: ROLES OF PUBLIC RELATIONS & PRESS RELEASE COMMUNICATIONS 2 i.      To illustrate the role of public relation and media communications.

ii.     To build the suitable ways to retain the investor loyalty

LO1

LO1

C3
  • Form a group of 10
  • Lecture
  • Article searching via internet
TOPIC 9:  CRISIS MANAGEMENT 2 i.    To measure the significance of crisis management in various event

ii.   To organize the purpose of good crisis management in    establishing investor trust.

LO4

LO4

LO9

CS4

LS3

  • Form a group of 10
  • Lecture
  • Article searching via internet
TOPIC 10: REGULATORY BODIES IN INVESTOR RELATIONS

 

2 i.    To discover the regulatory bodies in investor relations

ii.   To demonstrate company act relating to investor relations

LO3

LO3

CTPS3
  • Form a group of 10
  • Lecture
  • Article searching via internet
TOPIC 11:  STOCK MARKET ANALYSIS

 

2 i.    To illustrate the different stock market portfolio.

ii.   To classify the various trends of investor in the market.

LO3

LO3

CTPS3
  • Form a group of 10
  • Lecture
  • Article searching via internet
TOPIC 12:  INVESTMENT AND SPECULATION

 

2 i.    To measure the differences between investment and speculation.

ii.   To fasten the impact of speculation to investor and economics

LO4

LO4

CS4
  • Form a group of 10
  • Lecture
  • Article searching via internet
TOPIC 13: SECURITIES LAWS & SYARIAH COMPLIANCE INVESTMENT

 

2 i.    To display the current securities laws.

ii.   To measure the advantages of Islamic Investment

LO4

LO4

CS4
  • Form a group of 10
  • Lecture
  • Article searching via internet
Quiz

 

Assignment

TOPIC 14:  ETHICAL INVESTOR RELATIONS AND THE REGULATORY ENVIRONMENT:  Current Issues In Islamic Countries

 

2 i.    To discover the problems associated with investor relations.

ii.   To solve the comprehend issues with the good solution in enhancing the investor relations.

LO3

LO3

C3

C3

  • Form a group of 10
  • Lecture
  • Article searching via internet