This course is an attempt, as many others have tried, to even up the score between words and images. It is important to understand, however, that an emphasis on visual messages for this course does not mean that words are considered less important than images. The most powerful, meaningful and culturally important messages are those that combine words and pictures in equally respectful ways.

References:

  1. Visual Communication Images with Messages, Third EditionĀ By Paul Martin Lester