This course will discuss and expose students to the multiple relationship development between communication, media and society.  The process of communication, its objectives, theories development, barriers  and principles in human communication from Western and Islamic perspective will  be discussed. Principles of humans’ communication including intra and inter-personal relationships will also be explained. The course will also discuss the growth of media institutions such as newspapers, magazines, books, films, radio, television and the new media. The effects of mass media on individual, groups  and society will be examined.


  1. Baran, S. T. and Davis, D. K. (1995). Mass communication theory – Foundations, ferment and future (2nd). Belmont: Wadsworth Publishing Company.
  2. Wendy Hui Kyong Chun and Thomas Keenan (eds) (2006). New media old media – A history and theory reader. Minlon Park: Routledge Taylor and Francis Group.
  3. Hassan, R. and Thomas, J. (2006). The new media theory reader.
  4. Landow, G. P. (2006). Hypertext 3.0 – Critical theory and new media in an era of globalization. Baltimore: John Hopkins University Press.
  5. Burton, G., 2004. Media and Society Critical Perspectives. London: Open University