This course focuses on the development of internet community that has becoming emerging society in the globalised world today. The rising volume of online community has given various significances to the socialisation of individuals, groups, organization, politics and government. The trend urges various societies to increase the understanding of the digital audiences that trigger various communicative patterns, influences and implications domestically and internationally. This course highlights the theoretical perspective of the cyber society, its economic values, power and cultural implications.


  1. Creeber, G. and Martin, R. (2009), Digital Culture: Understanding New Media, Berkshire: Open Press University
  2. Ruddock, A. (2001), Understanding Audience: Theory and Method, London: Sage Publications
  3. Jenkins, H. (2008), Convergence Culture : Where Old and New Media Collide, NY: New York University Press
  4. Straubharar, (2004), Media Now: Understanding Media Culture Understanding Media Culture and Technology, Belmont: Wadsworth.