This course will explore the management of broadcast media in Malaysia. It is designed to give students an understanding of the contextual factors that affect the structures, policies, programming, and management practices of various electronic media industries. The convergence of broadcasting, cable television, computing, and telephony will be examined. The function of media in providing new communications products and information services will be covered. The evolution of media technology is rooted in the nation’s underlying historical, social and political systems. Thus, this course will integrate relevant social and political issues relating to media organization, management of broadcast stations in Malaysia and other Muslim nations.

 

References:

  1. Albarran, A.B. 2013. Management of Electronic and Digital Media. 5th CA : Wadsworth.
  2. Sylvie, George, et.al. 2007. Media Management: a Casebook Approach. 4th. London: Routledge
  3. Keung, Lucy. 2008. Strategic Management In The Media: Theory to Practice. London: Sage.
  4. Eastman, S.T. & Ferguson, D.A. 2009. Media Programming: Strategies & Practices.  Boston : Wadsworth.
  5. Gerbarg, Darcy (ed.) 2009. Television Goes Digital. New York:  Springer  (Online version http://www.springerlink.com/content/978-0-387-79977-3)
  6. Malaysian Management Journal, UUM Management Review.
  7. Malaysian Institute of Management Journal, MIM.