This course covers the scope of discussions involving social entrepreneurship, social marketing, and strategic planning for nonprofit organization (NPO), a joint government-private sector, and the legal system governing NPOs in Malaysia. In class discussion, students will be exposed to sources of finance and related issues. Students will be exposed to a specific management related NPO / NGOs, especially in terms of project management related research, planning, implementation, evaluation, finance, account management, human resources management, consultancy, public relations and the preparation of the database.
- Kotler, Philip and Alan Andreasen. 2003. Strategic Marketing for Nonprofit Organizations. Sixth Edition. Pearson Hall Publishing.
- 1990. Managing the Nonprofit Organization: Principles and Practices. Harper Collins Publishers.
- Allen, J, O’Toole, W, McDonnell, I & Harris, R 2005. Festival and special event management. 3rd end, john Wiley & Son.