This course covers the scope of discussions involving social entrepreneurship, social marketing, and strategic planning for nonprofit organization (NPO), a joint government-private sector, and the legal system governing NPOs in Malaysia. In class discussion, students will be exposed to sources of finance and related issues. Students will be exposed to a specific management related NPO / NGOs, especially in terms of project management related research, planning, implementation, evaluation, finance, account management, human resources management, consultancy, public relations and the preparation of the database.



  1. Kotler, Philip and Alan Andreasen. 2003. Strategic Marketing for Nonprofit Organizations. Sixth Edition. Pearson Hall Publishing.
  2. 1990. Managing the Nonprofit Organization: Principles and Practices. Harper Collins Publishers.
  3. Allen, J, O’Toole, W, McDonnell, I & Harris, R 2005. Festival and special event management. 3rd end, john Wiley & Son.